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When The Wall Street Journal recently reported that former Uber CEO, Travis Kalanick, had been buying up warehouses, closed restaurants, and other properties across the country for more than $130 million to be used for CloudKitchens, a new ghost kitchen startup, the industry took notice.
When offices around the world began closing back in the early days of the pandemic, we had little idea how radically COVID-19 would reshape workplace culture.
Whatever you call it—click and collect; buy online, pickup in-store; curbside pickup; or drive-up pickup—omnichannel methods of online ordering and receiving the goods in-person have flourished as retailers have committed to improving the customer experience.
Before anyone had ever heard of COVID-19, restaurants were adopting a variety of contactless technologies, such as online ordering, digital payments, self-service kiosks, and curbside pickup. Investment in these technologies was largely driven by consumer demand for convenience and by the imperative to reduce costs.